This is freedom absolute.
The first all-terrain SUV from Rolls-Royce makes luxury off-road travel a reality for the first time.
Pinnacle luxury is now effortless, everywhere.
When Rolls-Royce announced three years ago that it would launch Cullinan, it did so in the knowledge that its customers around the world had asked it to build “The Rolls-Royce of SUVs”, with luxury, performance and usability not seen before in the SUV market. Many of these customers were younger, very successful high-net-worth individuals who are heavily engaged in the experience economy, and wanted a Rolls-Royce that would take them to the ends of the Earth in ultimate luxury.
Automotive mobility has always been a fast moving and dynamic business, with new concepts – such as SUVs – appearing with great regularity. But those new concepts need to be perfected in order to be adopted by those customers who will accept no compromise – the patrons of true luxury. Hence the Rolls-Royce Cullinan.
“History set our precedent, and today Rolls-Royce answers its call to action,” comments Müller-Ötvös. “Our answer to the visionaries, adventurers, explorers and those who believe in the supremacy of liberty is the Rolls-Royce Cullinan.”
Coachline from standard palette
22” Alloy wheels
Exterior stainless steel package
Front massage seats
Front ventilated seats
Horizon interior scheme
Instrument panel top stitching
Embossed SoE to doors
RR monograms to headrests
Extended veneer centre line
Extended veneer fascia
Signature key Extended leather headlining
Indulge Bespoke clock
Coloured steering wheel
Veneered steering wheel spokes
Driver’s assistances system
Rolls-Royce Bespoke Audio
Rear theatre configuration
Heated passenger surround
Treadplates Cullinan Illuminated
Polished stainless steel package
Rear privacy glass